Transparency, reflections, shadows, beautiful textures and exceptional art are some of the wonderful qualities of 3D art and animation. However, they are often absent from network commercials for medical products.

Commercials for pharmaceutical companies are designed to promote medical products to both patients and their physicians. When it comes to the five second animation to show the science of the product, there seems to be little attention paid to the patient’s desire to understand how the product will improve their health or the physician’s love for images that depict “how things work.”

Edmond Alexander wants to replace those five-second art slots with imagery that is informative, entertaining, memorable and accurate…in just five wonderful seconds.