lllustrations simulating anatomic radiographic detail of skeletal anatomy superimposed over photographs of models, and then composited with photograph and X graphic, to create the illusion of x-ray vision. The global campaign included multi-ethnic hands, flexed feet, flexed knees and flexed elbows for rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, polyarticular course juvenile idiopathic arthritis, and the colon for ulcerative colitis.
Photography by Paul Aresu.